Wise Skies

Enabling an Ambitious Distributor to Grow Their Customer Base

To help an established distributor of smoking accessories expand their customer base with a new branded product range – one with specific points of difference from their current offering while still being recognisable as a member of their brand family.

Getting the range name right was key to this project’s success. We chose Holi, after the joyful Indian festival where celebrants pelt each other with coloured, scented powder – and this, in turn, inspired the watercolour splashes of vibrant hues on the packaging. Together, name and visuals created an immediate resonance in an Eastern audience while engaging the younger, fun-loving Western consumer. To appeal to the broadest possible market, we curated a range of traditional fragrances which are well recognised and loved by most incense users – Jasmine, Lavender, Musk, Patchouli, Sandalwood and White Sage – and presented these as hex and cones, which are the typically the styles that sell best online.